UX Focus on Accessibility
Over 80 years experience are held by the directors alone, and with a dedicated team behind them, reliability and precision are vitally important. They are constantly investing in the latest wheel building technologies, enabling the ability to keep pace with the latest trends.
Wilkinson took me on board to help come up with a style and functionality that was simple, modern, and succinct. They wanted call to action elements to be clearly visible and essentially instantly understood (large separated content sections, large buttons). Additionally they desired to capture the audience’s attention via a video (which was implemented as a background for the homepage).